About NOT. I
Our Mission
Our Mission
Our Mission
The overall mission at NOT. I is to help people embrace their personality or who they truly are. We focus on encouraging the discovery of a sense of individuality through the clothing and styles people choose to wear on a daily basis.
Our Process
Our Mission
Our Mission
NOT. I strives to achieve both practicality and affordability, while serving as fashionable everyday streetwear. We pride ourselves on using high-quality materials and upholding thorough attention-to-detail in each and every product created.
Our Story
Our Mission
Our Story
NOT. I represents a story of resilience and perseverance that all of us have experienced in our lives. Learning and growing into the person you want to become is a challenge and process that everybody can relate to.
Thus, NOT. I's mission is to portray this commonality that makes us all human.